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If you’re looking to increase traffic to your Pinterest account, you can do so with engaging posts that drive traffic from the social media platform to your website or landing page. The key, however, isn’t in crafting the perfect post; it’s in creating one that captures the attention of your target audience and leads them to the landing page of your choice in order to convert them into customers and followers of your brand. Here are five tips that will help you create engaging Pinterest posts that drive traffic so you can put those extra visitors to work.

1) Research others who are successful

The first step to creating a successful Pinterest post is to do some research. Figure out what types of images are currently getting lots of repins, and brainstorm topics that could be turned into visual content. For example, if you run a website about home design, you might want to find posts with lots of repins on ideas for decorating small bathrooms or building an island in your kitchen.

Another thing you should look at are pins that have been shared on multiple social networks. If people like something enough to pin it or share it with friends, then odds are they’ll also click through and read more about it on your website or social profiles.

2) Use awesome graphics

When it comes to pinterest content, there’s an old saying that a picture is worth a thousand words. As a matter of fact, a study by web analytics company TrackMaven found that visual posts attract more traffic than text-only posts. And while they may require extra work to create, images are still one of your best bet for getting traffic from your pinterest account.

To make sure your images work hard to get you traffic, start with high-quality original images or stock photo sites such as iStockphoto and Shutterstock. Also take advantage of tools like Canva or PicMonkey which will help you edit your photos and create them into graphics you can share on social media and in emails. The goal here is to keep things visually engaging. So even if you’re sharing boring stats about how great your business is doing, be sure to put those stats into some sort of graphic format so that people don’t skim over what you’ve written.

It’s also important to keep in mind what works best for different types of audiences: While infographics might appeal to techy business owners, other types of businesses might do better with simple bullet points and screenshots of data they collect on their site (this tactic works especially well if your product has lots of detailed information). You might be surprised at how many new visitors see your account just because they happened upon one eye-catching image.

3) Curate quality content

We are inundated with digital content every day, and people don’t have time to spend sifting through each piece looking for what they want. To make an engaging post on Pinterest, think quality over quantity. Start with a collection of high-quality photos that will entice users to click through and visit your site. The more original images you have, the better – you can even take them yourself if necessary. Just make sure they’re relevant to your business so that users are interested in them as well.

You also need to include a description of each image; it doesn’t have to be long, but it should be detailed enough to explain why someone would be interested in clicking through. Remember: You’re trying to create engaging posts on Pinterest that drive traffic back to your website, not just get likes or repins. Quality is key here!

4) Schedule your posts in advance

So, you’ve written a killer post. Now it’s time to share it with your followers. Instead of tapping away at your phone or computer and constantly checking back, save time by scheduling your posts in advance. This gives you more control over when your posts are sent out and allows you to set up some repeat schedule—like having new content published each Monday morning.

A few apps worth looking into include Later (which I use), Buffer, CoSchedule, and Tailwind. Each offers its own benefits, but can streamline your social-media workflow so that posting becomes less of a chore and more of an opportunity to build relationships with people online while simultaneously sharing engaging content that builds your brand.

5) Pin frequently, but don’t overdo it

Although posting your content on Pinterest is certainly better than not using it at all, you don’t want to spam people with several pins per day. Post one or two a day—but try to vary them as much as possible. It’s also important to note that Pin often, but don’t overdo it: Although posting your content on Pinterest is certainly better than not using it at all, you don’t want to spam people with several pins per day.

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